Your Claude, set up to run your marketing..
Getting onto Claude was the easy part. Making it produce your marketing is the part most people never do, so they open a fresh chat every time, get a generic answer, and decide AI is overrated.
The difference between generic and useful is setup. Start with Claude walks you through five moves in an afternoon: make one home for the work, teach Claude who you are, load your real material so it sounds like you, wire a small kit of prompts you will reuse every week, and run one real workflow so you finish with output, not just a tidy account.
The five moves:
- Make a home, one project for all your marketing
- Teach it who you are, the instructions every chat reads
- Load your material, your writing and offers, so it sounds like you
- Wire your prompts, a plan-make-reuse kit you run weekly
- Run your first workflow, one real job, output in hand today
You finish with a configured Claude and a weekly rhythm to keep it sharp. AI is the accelerant. You bring the business and the judgment, the setup just means you stop re-explaining yourself every time.